Universal Studios Orlando

After much time looking for a vendor that could execute its vision, Universal Orlando awarded HPI in 2009 with its uniform program for their world-class roller coaster attraction – the Hollywood Rip, Ride, Rockit. These winning bold and dynamic uniform designs also resulted in HPI being awarded its first Univator Award.

Challenges

Set to open in 2009, the Hollywood Rip, Ride, Rockit would stake its claim as the most technologically advanced roller coaster in the world which put the rider in the director’s seat. The ride would utilize some of the brightest, most vivid color changing LEDs along with rider-selected song options during the ride. Once over, footage from their rollercoaster experience could be customize by the guest into a take-home music video.

An attraction this bold needed an equally bold and dynamic uniform program. Universal wanted young, fun apparel that embraced the excitement and brightness of the ride such that the employees were seen as an extension of the coaster itself.

Solutions

HPI understood Universal Orlando’s vision and drew upon its onsite design team’s knowledge of current trends and design processes to present them with their desired fresh, vibrant look.

A completely unique look was achieved through dye sublimation, a process which uses heat to transfer dye to a fabric.

This look was reflected throughout their uniform ensembles which include tunics, camp shirts, hats and jackets.

Results

Hollywood Rip, Ride, Rockit employees are now clothed in vibrant colors of red, orange and yellow on which musical notes seem to be splattered reemphasizing the musical element of the overall roller coaster ride experience.

It was this use of dynamic apparel design and customization to the needs of the client that led to Made to Measure Magazine presenting HPI with its 2009Univator Award for program design and service.